– Revolutionary Sales TrainingMaking
Performance
Real

VeriGroup helps commercial teams and leaders uncover the truth behind performance — and turn it into real growth. Through realistic role play and evidence-led diagnostics, we make development meaningful, measurable, and real.
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As featured in…

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Our Approach

Everything we do starts with truth and ends with performance improvement.
We combine real-world experience, behavioural insight, and customer intelligence to deliver programmes that don’t just train, they transform.

Truth.

Truth-led – uncovering what’s really happening in your teams, your conversations, and your customers’ minds.

Reality.

Reality-based – learning and feedback from experienced executives who’ve lived those moments themselves.

Impact.

Impact-driven – measurable confidence, capability, and commercial improvement, not theory.

Explore VeriGroup Solutions

A rich suite of solutions that provide exceptional results.
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1.

Role Play & Development

Immersive, 1:1 programmes that help individuals and teams improve their effectiveness in real-world customer, investor, and leadership conversations. We deliver this through: VeriPlay, our solution for mastering senior sales and stakeholder conversations. And VeriPitch, our solution for refining founder and leadership communication for funding and strategic outcomes.
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2.

Diagnostics
& Insight

Independent, evidence-based analysis of what drives or hinders growth in your commercial model.
We deliver this through: VeriSense, our forward-looking GTM and strategy diagnostics. And VeriLens, our backwards-looking performance and customer insight reviews. Together, they provide a complete view of truth: people, process, and perception.
– Proof in Practice

Real results from real people.

We work with organisations ranging from ambitious scale-ups to established global enterprises across sectors including technology, consulting, professional services, and industrials. Our clients share a common goal; to develop their people, improve their performance, and base their decisions on truth.
5.0
I valued the openness of it. The VeriGroup team were very happy to share and answer questions/clarify matters. The workshop was a great way to wrap up the training, and great to meet in person too!
(Participant)
5.0
I learned from the live interactions with the CxOs, but the coaching sessions with Andrew after each call and the debrief meeting in Bracknell were the most valuable and an eye opener for me and the team that participated in the programme, as we dissected the experience on a granular level and received valuable insights on how such conversations should be run. Thank you for that!
(Participant)
4.5
I loved the course and look forward to doing more training with the VeriPlay team. It was insightful, I learnt a lot about myself and thank you for doing it.
(Participant)
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– Who We Are

Real people.
Real experience.
Real results.

VeriGroup brings together experienced leaders from sales, finance, and delivery — professionals who’ve lived the same high-stakes situations they now help others navigate. We believe learning should feel authentic, feedback should be honest, and improvement should be visible.

That’s what makes performance real.
VeriGroup co-founders: from left, Tom Fitzgerald, Andrew Jackson-Proes

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Frequently asked questions

Explore our FAQs for quick answers to your questions
What makes VeriGroup different from traditional training providers?

Traditional training relies on theory, scripts, or classroom-style delivery – which doesn’t work.
At VeriGroup our training is built on truth and realism, using senior executives, customer insight, and practical simulation to create meaningful, measurable performance improvement.

Who delivers your programmes and diagnostics?

All sessions, interviews, and simulations are delivered by experienced senior professionals, real decision-makers, people who have led teams, managed customers, pitched to investors, and operated in high-stakes situations themselves. There are no actors, junior facilitators, or scripted interactions. We keep it real.

What size companies do you work with?

We primarily support scale-ups, mid-market organisations, and global enterprises across technology, consulting, professional services, and more. If your people engage in high-value conversations or need clarity on commercial performance, we can help.

Do you customise your programmes for each client?

Yes, each engagement is tailored to your market, customers, goals, and commercial context. There are no generic modules; everything is designed to reflect your real-life customer conversations and challenges.

Still have questions?

Ready to make performance real?

Our effective solutions have been tried and tested by the world’s fastest growing companies. You can count on VeriGroup to make you productive
and profitable.