– About Us, VeriGroupReal people.
Real experience.
Real results.
The VeriGroup Philosophy
At VeriGroup, we bring truth and realism to everything we do, helping clients make performance improvement a lived experience, not a training exercise.
– Who We AreMeet The Founders
Everything we do comes from experience — what works, what doesn’t, and how to build sustainable capability and confidence in the real world.
Tom Fitzgerald
– Founder & Head of Strategy
Helping businesses scale effectively by aligning commercial goals, financial discipline, and human capability.
Tom brings deep expertise in finance, business management, growth strategy, and operational leadership. Having worked across multiple industries and ownership structures managing M&A, business startup, business scaling as well as crisis management, he specialises in helping organisations scale effectively — aligning commercial goals, financial discipline, and human capability.
At VeriGroup, Tom oversees the financial and operational management of the business as well as the collaborative design and delivery of the VeriPlay and VeriPitch scenarios. Tom is also an Insights Discovery Practitioner and leads the integration of Insights into delivery of our programmes.
Tom Fitzgerald, Founder & Head of Strategy.
Andrew Jackson-Proes
– Founder & Head of Commercial & Delivery
Ensuring every engagement translates into measurable business impact.
Andrew is a seasoned commercial leader with a proven track record in driving revenue growth, customer engagement, and executive-level sales capability. Over his career, he has held senior commercial roles across a range of industries, leading high-performing teams and navigating complex customer and stakeholder relationships.
At VeriGroup, Andrew manages the Customer Success and Delivery of programmes as well as using his years of experience to lead the diagnostic and strategic side of the business: designing frameworks, uncovering commercial insights, and ensuring every engagement translates into measurable business impact.
Andrew Jackson-Proes, Founder & Head of Commercial & Delivery.
Lou Lloyd-Williams
– VeriPlay Coordinator
Seamlessly coordinating and supporting the VeriPlay journey.
Lou is the linchpin of the VeriPlay experience — ensuring seamless coordination, clear communication and a highly professional experience for both our clients and our VeriPlayers.
With over two decades supporting senior leaders, Lou brings deep operational expertise and a people-centric approach to every engagement. She has built her career as an Executive Assistant and business support professional at the highest level, becoming the trusted right-hand to leaders. Alongside this, Lou holds professional qualifications from the Chartered Institute of Personnel and Development (CIPD), giving her a strong foundation in people development, learning design and organisational effectiveness.
In her role at VeriGroup, Lou manages the VeriPlay scheduling and coordination process end-to-end. That includes aligning calendars across internal teams and external participants, briefing players, troubleshooting logistics, and acting as the main point of contact for any administrative needs. Her structured approach and calm professionalism mean the complex choreography of high-level role play runs smoothly for everyone involved.
Lou Lloyd-Williams, VeriPlay Coordinator.
Let’s talk
Phone
We’re available 9am – 5pm Monday to Friday. Our offices are closed Saturday and Sunday.
We make performance real using two connected disciplines.
1.
Role Play &
Development
We deliver this through VeriPlay, our solution for mastering senior sales and stakeholder conversations. And VeriPitch, our solution for refining founder and leadership communication for funding and strategic outcomes.
2.
Diagnostics
& Insight
We deliver this through: VeriSense, our forward-looking GTM and strategy diagnostics. And VeriLens, our backwards-looking performance and customer insight reviews.
Together, they provide a complete view of truth: people, process, and perception.
– Our ClientsRunning a business is tough. We’re here to help it grow.
We work with organisations ranging from ambitious scale-ups to established global enterprises across sectors including technology, consulting, professional services, and industrials. Our clients share a common goal; to develop their people, improve their performance, and base their decisions on truth.
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Frequently asked questions
Traditional training relies on theory, scripts, or classroom-style delivery – which doens’t work. At VeriGroup, our training is built on truth and realism, using senior executives, customer insight, and practical simulation to create meaningful, measurable performance improvement.
All sessions, interviews, and simulations are delivered by experienced senior professionals, real decision-makers, people who have led teams, managed customers, pitched to investors, and operated in high-stakes situations themselves. There are no actors, junior facilitators, or scripted interactions. We keep it real.
We primarily support scale-ups, mid-market organisations, and global enterprises across technology, consulting, professional services, and more. If your people engage in high-value conversations or need clarity on commercial performance, we can help.
Yes, each engagement is tailored to your market, customers, goals, and commercial context. There are no generic modules; everything is designed to reflect your real-life customer conversations and challenges.
Still have questions?
Ready to make performance real?
and profitable.