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  <description>Perspectives from VeriGroup on commercial performance — honest diagnostics, realistic role play, and the conversations that win, keep and grow business.</description>
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    <title>Data to Dialogue: Using Insight to Drive Sales</title>
    <link>https://veri-group.com/blog/data-to-dialogue-using-insight-to-drive-sales.html</link>
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    <pubDate>Fri, 24 Jul 2026 09:00:00 +0000</pubDate>
    <author>info@veri-group.com (Andrew Jackson-Proes)</author>
    <category>Insight &amp; Diagnostics</category>
    <description>Most leadership teams don&#x27;t have a data problem — they have a translation problem. Revenue isn&#x27;t created in dashboards; it&#x27;s created in live conversations with buyers. Here&#x27;s how insight actually becomes behaviour.</description>
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    <title>Five Signals Your GTM Strategy Needs a Reset</title>
    <link>https://veri-group.com/blog/five-signals-your-gtm-strategy-needs-a-reset.html</link>
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    <pubDate>Thu, 16 Jul 2026 09:00:00 +0000</pubDate>
    <author>info@veri-group.com (Andrew Jackson-Proes)</author>
    <category>GTM Strategy</category>
    <description>Go-to-market strategies rarely fail dramatically — they fade. Here are the five warning signs we see most often in leadership teams, and what a well-run reset actually involves.</description>
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    <title>Why Realism Beats Role Play in Sales Development</title>
    <link>https://veri-group.com/blog/why-realism-beats-role-play-in-sales-development.html</link>
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    <pubDate>Thu, 09 Jul 2026 09:00:00 +0000</pubDate>
    <author>info@veri-group.com (Tom Fitzgerald)</author>
    <category>Role Play &amp; Capability</category>
    <description>Most sales training doesn&#x27;t suffer from a lack of frameworks — it suffers from a lack of transfer. Actors can&#x27;t behave like real executives, and staged exercises don&#x27;t match the world people actually sell in. Realism is what makes practice stick.</description>
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